Paul Denlinger - Principal

Paul Denlinger does not come from a traditional consulting background.

Instead, his career has been focused on working in greater China and building his experience and connections long before China became so popular as a business and investment destination.

He has been working in the region since 1980, and knows the current crop of business leaders. At the same time, he has hands-on management experience in China. Most importantly, he has a native command of Mandarin Chinese, which opens doors which are not available to most outside management and investors.

This background and experience give him unique experience and insights into what makes companies succeed in China. He has more than 20 years of management experience in Greater China, working with key corporate accounts and partners including:

  • Shanda Interactive Entertainment
  • Unilever
  • Philips Electronics
  • TSMC (Taiwan Semiconductor Manufacturing Corp.)
  • Acer Peripherals (now BenQ)
  • Walt Disney
  • McDonald’s
  • BMW
  • Xinhua News Agency
  • America Online
  • Sun Microsystems
  • Intel
  • China Unicom
  • Lenovo Computers (formerly Legend)
  • Microsoft
  • Asiainfo
  • Nokia

A true polyglot, he has held management positions in marketing, advertising, TV production, and information technology. In addition, he has taught in university. He holds an MA degree in linguistics from the University of St. Andrews in Scotland.

While working at Ogilvy & Mather Taiwan, he also served as an evangelist for its in-house computing initiative, driving adoption in the creative department.

He has also taught at the university level at Soochow University in Taiwan, where he set up the first the computer-assisted instruction for curriculum for the College of Liberal Arts.

In addition, he established his own corporate video company, On Cue, to service corporate clients. He served as senior producer and writer at the company.


Paul has developed a versatile, action-oriented and pragmatic approach to problem-solving. He has earned a reputation for his ability to tackle a wide range of problems, and engages exceptionally well with people from the boardroom to the plant floor, in English and Chinese.

To keep readers posted on the latest news on China, he publishes China Business Express, a free daily newsletter which is available for signup from this website. He is also frequently invited to speak to business associations about China and international business related topics.

Paul is a member of the Institute of Management Consultants and National Speakers' Association.

Mission Statement

Provide our clients with the best analysis, business intelligence and advisory services so that they can participate in China's growth.

Company Background

China Business Strategy was founded by Paul Denlinger with a vision to bringing market success to companies striving to penetrate and achieve ongoing profitability in the China market.


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