Paul Denlinger - Principal
Paul Denlinger does not come from a traditional consulting
background.
Instead, his career has been focused on working in greater
China and building his experience and connections long before
China became so popular as a business and investment destination.
 He
has been working in the region since 1980, and knows the
current crop of business leaders. At the same time,
he has hands-on management experience in China.
Most importantly, he has a native command
of Mandarin Chinese, which opens doors which are not available
to most outside management and investors.
This background and experience give him unique experience
and insights into what makes companies succeed in China.
He has more than 20 years of management experience in Greater
China, working with key corporate accounts and partners
including:
- Shanda Interactive Entertainment
- Unilever
- Philips Electronics
- TSMC (Taiwan Semiconductor Manufacturing Corp.)
- Acer Peripherals (now BenQ)
- Walt Disney
- McDonald’s
- BMW
- Xinhua News Agency
- America Online
- Sun Microsystems
- Intel
- China Unicom
- Lenovo Computers (formerly Legend)
- Microsoft
- Asiainfo
- Nokia
A true polyglot, he has held management positions
in marketing, advertising, TV production, and information
technology. In addition, he has taught in university.
He holds an MA degree in linguistics from the University
of St. Andrews in Scotland.
While working at Ogilvy & Mather Taiwan, he also
served as an evangelist for its in-house computing initiative,
driving adoption in the creative department.
He has also taught at the university level at Soochow
University in Taiwan, where he set up the first the computer-assisted
instruction for curriculum for the College of Liberal
Arts.
In addition, he established his own corporate video company,
On Cue, to service corporate clients. He served as senior
producer and writer at the company.
Paul has developed a versatile, action-oriented
and pragmatic approach to problem-solving. He
has earned a reputation for his ability to tackle a wide
range of problems, and engages exceptionally well with
people from the boardroom to the plant floor, in English
and Chinese.
To keep readers posted on the latest news on China, he
publishes China
Business Express, a free daily newsletter which is available
for signup from this website. He is also frequently invited
to speak
to business associations about China and international
business related topics.
Paul is a member of the Institute
of Management Consultants and National
Speakers' Association.
Mission Statement
Provide our clients with the best analysis, business
intelligence and advisory services so that they
can participate in China's growth.
Company Background
China Business Strategy was founded by
Paul Denlinger with a vision to bringing market success
to companies striving to penetrate and achieve ongoing profitability
in the China market.
Got questions? Please contact
us.
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