Canton Trade Fair Shows Off First Brands Exhibition
Area
For the first time, the Canton Trade Fair has prepared
a Leading Brands exhibition area, where leading Chinese
and foreign companies will have an opportunity to show
their products and services.
Now that Chinese companies have established a reputation
mainly in manufacture, many are seeking to move upscale
by establishing international brand names. Chinese products
are often considered to be cheap commodity products, even
by the Chinese. The decision to have a Leading Brands
exhibition area is to build an understanding and appreciation
for brands among Chinese companies and visitors so that
Chinese companies will offer more added value to customers.
The Chinese Ministry
of Commerce is the sponsor of this new exhibition
area, which has 320 companies exhibiting. Of these, the
Ministry of Commerce has been a special sponsor of 118
companies which it has identified as most promising. These
Chinese companies are involved in home appliances, electronics,
clothing and ceramics.
In the current 95th session, more than 27,500 companies
are exhibiting, including many non-Chinese companies.
The exhibitions are in 5 main buildings, and are divided
into 35 main product and service areas.
The Canton Trade Fair, formally known as the Chinese
Export Commodities Fair, is held twice annually in
the southern city of Guangzhou, formerly known as Canton.
The fair has had a long history in the Peoples' Republic,
going back nearly 50 years to the period before China
opened up to foreign trade and market reform. At that
time, the Canton Trade Fair was the only venue for foreign
business persons dealing with China.
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