China Media Research Company Extends Coverage to Hong
Kong
In a move to extend its coverage before going public
in Hong Kong, CVSC-TNS Research (CTR) has extended its
China market research coverage to include the Hong Kong
market.
Its subsidiary CVSC-Sofres Media (CSM) will include coverage
of Hong Kong in its Guangdong television audiences, and
would conduct research across the region.
CTR is 50 percent owned by China International TV Corp
(CITVC), while London-listed TNS Group owns 46 percent.
It profits are estimated to be RMB10 million yuan. It
claims to have a market share of 85 percent.
When it goes public, it will be the first China-based
media research company to do so. China's media market
is in a flurry of activity, mainly because the Chinese
government, which holds all media properties, is pushing
media companies to privatize. This is forcing them to
think how they can monetize their assets. At the same
time, overseas companies are positioning themselves to
move into the China market.
Like AC
Nielsen, CTR uses people-meters to monitor which programs
audiences watch on the their televisions.
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