Guangdong Province Kicks Off Campaign to Win New Business

by Paul Denlinger

Posted Oct. 26, 2004

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Guangdong province, the southern Chinese province which borders on Hong Kong, and the initial source of the SARS virus, has kicked off a business promotion campaign to win back business.

The campaign has been named "Win Back Business Lost to SARS". Guangdong industries which have been hit particularly hard by SARS are clothing and textiles, toys and jewelry. Many businesses have lost 50% of their business. For the first time, domestic transportation showed a fall, and air cargo shipments fell by 33%. Sea and rail transportation fell by 21% and 16% repectively.

The restaurant business has also been hard hit, and revenue fell from Chinese RMB8.3 billion in January, to 5.9 billion in April. The exchange rate between the US dollar and Chinese RMB is 8.2 to US$1.

In order to offset this loss, the Guangdong provincial government will focus on winning back business people who were afraid to come to Guangdong because of the SARS crisis. More than 150 overseas customers will be invited to Guangdong, where government officials will prepare presentations to them on the current situation. At the same time, they will be asked to give their opinions on how Guangdong can improve the investment climate, and measures to combat SARS.

In China, Guangdong will also send 12 teams to other Chinese provinces to explain the newest measures taken by the Guangdong government.

China's provinces compete with each other to win investments, and often tax each other's products at their borders. Sometimes, the Chinese central government serves as a mediator when provincial governments cannot reach agreement.

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