SAIC To Buy Ssangyong

by Paul Denlinger

Posted July 27, 2004

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China's largest automaker, Shanghai Automotive Industry Corp., will buy South Korea's Ssangyong Motors by the end of September. Exact terms of the deal were not disclosed.

The move will help SAIC to expand its production of sports utility vehicles (SUVs) in China, which are becoming increasingly popular among the country's young urban population, risig 32% in the past year. This is in spite of higher fuel consumption and traffic and parking problems. Ssangyong, based outside Seoul, makes the Rexton and Korando SUVs.

Banks took control of Ssangyong in 1999 after it went bankrupt in 1999 when the Daewoo Group went under with US$80 billion of debt. SAIC got the right to negotiate for 48.9% control of the company.

SAIC says that it plans to keep research, development and manufacturing in South Korea, and plans to invest more on the development of new models.

SAIC is a manufacturing partner for General Motors and Volkswagen in China, and is now the largest manufacturer in China's booming market for automobiles. For the past two years, China has had the single fastest growing market in the world. In the past few months, growth has slowed as the government has tightened controls on auto loans. This however, is believed to be a cyclical trend, not a prolonged secular trend.

The demand for automobiles has become so great that the leading auto makers are expanding production by all available means, even though it will mean that there will be an auto glut in the future. The general feeling is that the larger players, having captured market share, will be able to ride it out, while many smaller under-capitalized players will go under.

General Motors said that it was not offered a stake in Ssangyong by SAIC, but said that it would consider a stake if it were offered. In spite of some troubles over IP protection with SAIC, the two sides have been able to smooth out their differences.

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