TOM Online Disappoints On IPO

by Paul Denlinger

Posted March 14, 2004

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When TOM Online, a leading Hong Kong Internet company with close ties to Li Ka-shing, went public, hopes were high. On its Nasdaq debut though, it only closed up 0.2 percent at US$15.58. Each American Depository Share price represents 80 shares of TOM Online, which are listed on Hong Kong's GEM (Growth Enterprise Market) board. TOM Online sold one billion shares, or 25.6 percent of its share capital, for the listing. The IPO valued the company at US$760 million.

TOM Online's portal, wireless and gaming business competes directly with Sina.com, Sohu and NetEase, the three leading portal players in China. Since late 2002, all three companies have enjoyed significant growth, mainly because of revenues from SMS services and online gaming.

TOM Online is a Chinese-language Hong Kong portal which was spun off from the TOM Group, which has a strong media presence. Although it is now based in Beijing, it is still widely considered to be a Hong Kong company, and is backed by Li Ka-shing, Hong Kong's wealthiest businessman. Earlier, Li was known in Hong Kong has as "Superman", because of his success in investments. As investments have headed directly to China, and as Chinese companies have raised capital without going through Hong Kong, his reputation has taken a hit.

The disappointing performance shows that investors are now more sophisticated, and prefer to buy shares of Chinese companies which have established market presence in China, instead of going through Hong Kong companies, some of which now have a bad reputation, and have failed to deliver shareholder value after the Internet bubble popped in 2000. Linktone, a small Shanghai company selling ringtones and mobile phone entertainment, has also been tracking downwards.

Current market focus is on the IPO of SMIC, China's newest chip foundry, which is due for listing in New York and Hong Kong within the next two weeks.

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