Harbin Brewery Criticizes SABMiller; Says Did Not Honor Its Commitments

by Paul Denlinger

Posted May 7, 2004

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The Chinese manangement of Harbin Brewery, the subject of a hostile takeover match between SABMiller and Anheuser-Busch, issued a strongly worded criticism of SABMiller. Harbin basically said that SABMiller's strategic investment in the company last year had not produced any meaningful benefits and results.

Peter Lo, chief executive of the company, said that SABMiller promised Harbin that the strategic alliance would benefit the company because of cooperation with local rivals run by its joint venture partner China Resources group. SABMiller purchased 29 percent of the company in 2003.

The Harbin management has openly sided with the offer made by Anheuser-Busch.

London-based SABMiller has said that if its offer is accepted, Harbin would benefit from synergies with companies owned by China Resources. The attack by Peter Lo amounts to a direct rebuttal of the company's claims.

SABMiller has missed two offers to purchase Harbin Brewery at lower prices. The company made an offer of HK$4.30 per share, but the heated battle has sent prices to HK$4.875 on the Hong Kong Stock Exchange, well above the SABMiller offer.

Anheuser-Busch has hinted that it will make a higher counterbid, but is obviously enjoying the unfavorable publicity the high-profile hostile takeover battle is making for SABMiller. It has a stake in Tsingtao Brewery, maker of Tsingtao beer, China's only international brand beer, and has made a point that it has consulted with Tsingtao before making the offer. Tsingtao said it was fully consulted by Anheuser-Busch before the move, and fully supported Anheuser-Busch's move for a stake in Harbin Brewery.

Coverage in the Chinese media of the fight makes it seem like SABMiller is only interested in making a quick deal when the focus of SABMiller management has shifted to China, without considering the changes taking place in the Chinese beer market. The subtext is that this confirms Chinese distrust of foreign investors and management, who look for a quick profit and do not consider the benefit to the Chinese.

The depth of the Chinese managements' frustration at SABMiller was revealed by the revelation that Peter Lo, and five others, stood to make a windfall of HK$110M if the deal went through. They own five percent of the shares SABMiller used to buy its 29 percent stake, and special provisions, doubling the value of their options and bringing the exercise date forward would kick in if SABMiller made a purchase of Harbin. The exact terms of the special provisions have not been revealed.

 

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