Shanda Networking Heads For Nasdaq Listing

by Paul Denlinger

Posted Nov. 11, 2003

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Shanda Networking, China's largest online game company, is heading for a Nasdaq listing in 2004, and is aiming for a valuation of US$1 billion. The company is controlled by Chen Tianqiao, 31, who is believed to own more than 70 percent of the company. Chen is listed as the sixth wealthiest person in China on the China Forbes list, with a net worth of US$480 million.

It is believed that the Shanghai-based company will have Goldman Sachs as the lead underwriter for the listing, which could take place as early as the beginning of next year. Compared to Asian markets, companies listed on the US Nasdaq command a premium valuation.

Shanda has 150 million registered users for its online games. Users buy cards for 35 yuan (US$4.20) for 120 hours playing time. Its best-selling game, Legend, generates cash through sheer volume, and up to 1 million players play at any one time.

According to Chen, the company made profits of US$25 million on revenues of $50 million, and he expects those numbers to double this year. Analysts estimate that revenues currently total $200 million, will reach $900 million within two years, with more than 12.6 million paid players.

In March, Shanda attracted a US$40 million investment from Softbank. Presumably the IPO will give Softbank a chance to cash in on some of its investment.

Shanda recently settled a dispute with Actoz, a Korean games company, which had accused Shanda of copying its content. Shanda initially started as the China distributor for Actoz's game, the Legend of Mir.

Shanda is now actively developing its own games, and will transition to offering its own products through its gaming network.

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