Chinese Senior Management Internet Positions In Demand

by Paul Denlinger

Posted Nov. 17, 2004

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Packages for executive management with extensive internet experience in China have shown a sharp rise as the internet market picks up. Positions in especially heavy demand are chief financial officer, chief technology officer, chief marketing officer and chief talent officer (human resources).

Salaries for managerial positions have gone up by 11%, while executive positions have gone up by 17%.

The main impetus for the change has been profitability. When the internet market peaked, then collapsed in 2000, many companies cut positions, and in some cases even shutting down whole divisions. In the past year, those companies which chose to ride out the bubble, instead of totally shutting down their operations, have been rewarded by achieving profitability. The most outstanding successes have been Sina, Sohu, and Netease. The auction site eBay China has also registered steady growth.

The most outstanding success by far has been Shanda Interactive Entertainment, whose share price (Nasdaq: SNDA) has gone up more than 100% in the past three months. It is now ranked as the most valuable online gaming entertainment company in the world.

The new stage of internet growth shows that the growth is no longer confined to the portals, but has showed specialization as eBay China is focused on auctions, and Shanda on online gaming.

The next stage of growth will most likely come from online search and advertising if the US market serves as an accurate lead indicator.

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