Motorola To Invest US$90 Million in Beijing Research Center

by Paul Denlinger

Posted Sept. 10, 2004

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Motorola, one of the leading mobile phone handset makers in China, is adding a new research and development center in China, the world's largest market for mobile phones. The new facility will be based in Beijing on a 25-acre company development, and will focus on user interface and phone design development.

The company is fighting to win back the leading position in China from Nokia. For a long time, Motorola was the leading maker of mobile phones, but lost that position to Nokia, which now has a 15% market share. Motorola has a 14% market share.

In the past 2-3 years, Chinese handset makers have also aggressively entered the market, including companies such as Ningbo Bird and ZTE. ZTE also makes routers and other Internet communications equipment.

All of the leading companies have at least a portion of their research and development facilities in Beijing because China's leading universities, such as Tsinghua are there, and also because the industry is regulated by the Ministry of Information Industry.

The Chinese market for mobile handsets is worth US$8 billion, and has 310 million subscribers, making it the largest single market in the world. The Chinese government is now planning the rollout of 3G services, which promise must faster data transfer rates and more services to mobile phone users. All the main carriers expect that more revenue will come from data than voice, but no one is sure when this will happen.

Since users have been slower to adopt new data services than originally thought, early 3G phones will most likely offer traditional voice communications, and other services will only be gradually introduced in subsequent models.

Carriers no longer expect a coomunications revolution, but an evolution which will be driven by user adoption rates.

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